Live progress

Where we stand today.

15 of 24 tasks complete. You're on pace to end Phase 2 one week early.

Overall · 15 of 24 tasks

62.5%

Complete

15 complete 5 in progress 4 not started

Grade movement

+7 pts

C+ → B-

Waste recovered

$10,500/mo

annualized: $126k

Days in phase 2

12/28

On pace

✓

Pause 11 underperforming campaigns

Phase 1 · Completed Apr 23

ARC leadApr 23+3 pts

✓

Implement negative keyword list v1

Phase 1 · Completed Apr 24

ARC leadApr 24+1 pt

✓

Restructure Google Ads into 4 campaign groups

Phase 1 · Completed May 2

ARC leadMay 2+4 pts

✓

Install GA4 + server-side attribution

Phase 1 · Completed May 8

Harbor devMay 8+2 pts

✓

Deliver Phase 1 report card

Phase 1 · Completed May 15

ARC leadMay 15checkpoint

Rewrite /pricing landing page

Phase 2 · Draft in review

ARC copyJun 3+5 pts

Refresh 6 creative assets

Phase 2 · 3 of 6 drafted

ARC designJun 10+3 pts

Deploy exit-intent email capture

Phase 2 · Waiting on dev

Harbor devJun 5 · late+2 pts

Launch retargeting audience in Meta

Phase 2 · Audience built, waiting creative

ARC leadJun 12+2 pts

Scale top 3 campaigns +40% budget

Phase 3 · Staged, holding for Phase 2 complete

ARC leadJun 24+4 pts

Pilot LinkedIn ads for enterprise segment

Phase 3 · Not started

ARC leadJul 1+2 pts

Set up monthly grading automation

Phase 3 · Not started

ARC leadJul 8+1 pt