Harbor Creative Agency: your CORE grade
How you show up today across the four pillars we grade every month. This is the starting line.
Overall grade
Healthy fundamentals, real spend leaks. The path to a B+ is clear and doesn't require more budget.
Pillar grades
Each pillar independently graded on a 1–10 scale.
Credibility
Optimization
Reputation
Engagement
AI overview citation: Active
You appear in AI Overviews for 12 of your top 50 tracked queries — above the category median of 7.
Key findings
The specific things moving your grade up or down.
11 campaigns burning budget below target ROAS
Combined spend of $8,400/month returning 0.6× ROAS. Pausing these alone recovers $62k/year.
Zero negative keyword strategy
2,100 clicks/month from irrelevant search terms. Basic negative list would reclaim ~$2,100/mo.
Primary landing page CVR is 1.2%
Category average is 3.4%. One LP rewrite is the single biggest lever in this audit.
Response rate at 91%
You reply to almost every review within 48 hours. This is the #1 driver of your A grade here.
Domain authority ahead of all direct competitors
DA 58 vs competitor avg of 42. You're earning organic trust faster than you're spending paid.