📊 March 2026

Your March report card.

Ad spend optimized, LP rewrite paid off, engagement still needs work. Overall grade is trending up.

Overall grade: Moving up

You closed the month with a blended ROAS of 3.1, up from 1.8 at audit start. The pricing LP rewrite is doing the heavy lifting.

+1 letter

vs February

The numbers

Month-over-month across the four KPIs we pull from GA4, Google Ads, and Meta.

Ad spend

$38,420

−4% vs Feb

Blended ROAS

3.1×

+0.6 vs Feb

Leads

412

+28% vs Feb

Cost per lead

$93

−21% vs Feb

LP conversion

3.4%

+2.2 pts

Impressions

1.42M

+8% vs Feb

Channel breakdown

ChannelSpendROASLeads

Google Search$18,2504.2×197

Meta (FB + IG)$12,8002.8×142

Google Display$4,1201.6×44

LinkedIn (pilot)$3,2501.2×29

Top queries driving conversions

Your top 8 search queries by conversion, vs last month.

#QueryConversionsCPLTrend

1creative agency san francisco62$74↑ +19

2growth marketing consultant48$89↑ +12

3paid ads agency b2b41$96= 0

4harbor creative agency38$12↑ +6 (brand)

5meta ads agency29$107↑ +8

6conversion rate optimization22$132↓ −5

7roas agency18$118= 0

8cmo fractional14$145↑ +4

Opportunities for April

Three things moving to the top of next month's list.

Scale Google Search +30%

Your strongest channel at 4.2× ROAS has headroom. Scaling to $24k/mo conservatively projects 250+ leads.

Est. +40 leads/mo

Kill the Display campaign

1.6× ROAS and dropping. Reallocate $4.1k to Search where each dollar returns 2.6× more.

Recover ~$2,700/mo

Second LP for enterprise ICP

Your pricing LP converts SMB well. Enterprise leads are bouncing — they need their own page.

+5 enterprise leads

A note from your ARC team

You had one of the cleanest months we've run in a while. The LP rewrite is the single biggest lever we've pulled and it's already paying for the engagement. Our recommendation for April is to stay patient on LinkedIn — it's a 6-month channel, not a 60-day channel — and push aggressively on Search.

— Your ARC account lead