A proposal to grow Harbor Creative Agency's paid media returns.
You told us spend is scaling but ROI isn't. This is how we reverse that, in plain English, with a grade you can watch move every month.
"We're spending $40k a month on Google and Meta, but I have no idea which half is working. I want one person who can look at all of it and grade me honestly."
— Jordan Ellis, Founder. Call with ARC, Apr 9, 2026.Three problems. One system.
From our 45-minute call, these are the three patterns we want to solve for Harbor Creative. Everything in this proposal traces back to one of them.
Attribution is a black box
You can't tell which channel is driving the $12M pipeline. So every budget conversation is a gut call.
Creative decays silently
CTR has dropped 38% since January. Nobody caught it until Q1 close.
No single source of truth
You're looking at 4 dashboards and 2 spreadsheets. You want one report card.
Your current grade: C+
We graded Harbor Creative across our four CORE pillars: Credibility, Optimization, Reputation, Engagement. Here is where you stand today.
Credibility
Brand signals are strong. Reviews, PR, and organic mentions are healthy.
- Google rating 4.7 (217 reviews)
- 3 press mentions in Q1
- Domain authority: 58
Optimization
Ad spend has real leaks. We identified 11 campaigns with below-target ROAS.
- $8.4k/mo in waste (est.)
- No negative keyword strategy
- Landing page CVR: 1.2%
Reputation
Sentiment is the highest in your segment. This is the lever you're NOT using.
- 4.7 avg rating
- Response rate: 91%
- Net Promoter Score: 67
Engagement
Traffic is healthy but doesn't convert. Funnel drops between visit and lead.
- 42k monthly visits
- Bounce rate: 68%
- Email capture: 0.9%
Move Optimization from D to B. Everything else follows.
You don't have a traffic problem. You have a leakage problem. Fix that, and the same spend gets you roughly 2.3× the leads without changing a single creative asset.
Projected 6-month ROI
Based on your current spend and our observed gains for comparable accounts, we project the following over the engagement.
up from your current 1.8×. Conservative, with monthly tracking.
Six months, three phases.
Diagnose & stop the bleed
Full audit across Google, Meta, LinkedIn. Pause losing campaigns. Restructure account. Launch first report card.
Rebuild the funnel
Landing page rewrite. New attribution model. Creative refresh across top 3 campaigns.
Scale what works
Double down on winners. Add new channels. Monthly optimization cadence with ARC team.
Results from similar accounts.
Four case studies in the past 12 months from agencies of similar scale ($30k–$80k monthly spend).
Three ways to engage.
Same methodology, scaled to match your commitment. Most accounts at Harbor's scale choose the 6-month plan.
Audit Only
- Full CORE diagnosis
- 11-page report card
- Action plan
- 90-minute review call
6-Month Growth
- Everything in Audit
- Monthly report card
- Quarterly re-audit
- Landing page rewrites (up to 3)
- Dedicated account lead
- Slack channel support
12-Month Enterprise
- Everything in 6-month
- Unlimited landing pages
- Creative refresh quarterly
- Competitor intelligence
- Annual guarantee (see below)
Our annual guarantee
If at month 12 your blended ROAS has not improved by at least 40% vs your pre-engagement baseline, we work the next 3 months at no cost until it does. In writing. No weasel clauses.
Four steps, ~10 minutes.
Choose a plan
Tap one of the three plans above.
Sign the agreement
Standard master service agreement, e-signed.
Pay the deposit
Stripe, ACH, or wire. Whatever's easiest.
Kickoff call
Within 2 business days. We start the audit that same week.