Tidewater Retail Co.
Audit date: Apr 20, 2026
Your free report card

Tidewater Retail Co.

We pulled public data on your brand across Google, Meta, Yelp, and Apple Maps — and graded what any new customer would see before calling you.

C

Overall grade: Room to grow

Your fundamentals are healthy but your Google Business Profile has gaps and your reputation engine is underused.

Profile completeness62%
Scale: A (90–100) · B (75–89) · C (60–74) · D (45–59) · F (< 45). You scored 72.

Profile checklist

Every signal new customers evaluate before choosing you.

Hours

Current & accurate

Standard and holiday hours published. Last updated 14 days ago.

✓ Pass
Photos

Under-invested

7 photos uploaded. Comparable stores average 34. Customers stop browsing when there are fewer than 20.

▲ Needs work · 27 photos short
Categories

Primary + 2 secondary

"Home goods store" primary, plus "Furniture" and "Gift shop." All correctly ranked.

✓ Pass
Services

Missing entirely

No services listed. You're missing the #2 ranking factor for local intent searches.

✗ Add 5–10 services
Website link

Live & clean

Links to tidewaterretail.com, UTM-tagged for tracking.

✓ Pass
Q&A

Unanswered questions

4 pending customer questions, oldest is 42 days old. Each unanswered Q costs ~8% in local click-through.

▲ Respond to 4 questions
Posts

No updates in 90 days

Google Posts are a free promotion lane. You haven't published in 3 months.

✗ Resume posting
NAP consistency

Consistent everywhere

Name, address, and phone match across Google, Yelp, Apple Maps, and Bing.

✓ Pass

Review analytics

Sentiment, distribution, and how fast you respond.

4.3
based on 87 reviews
5 ★
47
4 ★
20
3 ★
11
2 ★
6
1 ★
3
Response rate: 52% · Avg response time: 4.2 days

Top fixes, ranked by impact

In order of what will move your grade the most.

1

Add services to your Google Business Profile

List 5–10 services with 50-word descriptions. Expect ~11% local CTR lift within 30 days.

High impact
2

Upload 27 more photos

Cover storefront, interior, products, and team. Photos are the single highest-engagement element on GBP.

High impact
3

Respond to every pending Q&A

4 unanswered. Unanswered questions kill trust at the moment of consideration.

Med impact
4

Resume Google Posts, 1× weekly

Promotions, events, or new products. Each post gets ~200–500 impressions at zero cost.

Med impact
5

Set up a review-ask flow

You're getting 2 reviews/month; the average is 8. One text or email after purchase closes the gap.

Low lift, compounding

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