Advertising Report Card
The visual foundation for every client-facing page and admin surface. Report-card grading motif, ARC blue as the anchor, coral for urgency, tan for earned credibility.
Color Tokens
Sourced from advertisingreportcard.com. Every component below maps to these.
Typography
Inter everywhere, matching the live ARC site. Headlines lean heavier (700/800) with tightened tracking.
Your Ad Spend, Graded.
We found $12,400 in monthly waste.
Three quick wins for next quarter
A report card is only as useful as the plan that follows. Each audit grades your performance across Strategy, Execution, and ROI — then hands you the next move.
Your grade is stored in contacts.core_score and updates on every audit run.
Grade Badges
Brand motif. A letter grade anchored to each CORE pillar, audit, and monthly report.
Stat Cards
Top-level KPIs on dashboards and monthly reports.
Buttons
Tags & Status
CORE Scores
Ring gauges for the 4-pillar diagnosis (Credibility, Optimization, Reputation, Engagement).
Client Table
Report Callout
Your April Report Card is ready.
Grade B+ · $14,200 in ad spend reviewed · 3 quick wins identified · 2 risks flagged.