How we cut CPL 47% for a B2B SaaS without touching ad budget
A case study on the Northstar Auto account showing how structural account changes beat creative refresh by 3×.
8,420 views
4.8% CVR
74 leads
📣 March campaign summary
Your content and campaign recap.
Blog performance, traffic patterns, and what published assets drove leads.
Total Traffic
42,180
↑ 18% vs Feb
Leads Captured
412
↑ 28% vs Feb
Email Subs
+287
↑ 34% vs Feb
Avg Session
3:12
↑ 22s vs Feb
Top-performing posts
Six posts published or boosted in March. Ranked by conversion contribution.
📈
🔍
Your Google Ads account needs a checkup. Here's the 20-minute audit.
Free self-audit template with 18 checks. Lead magnet for the free entity audit funnel.
6,180 views
6.1% CVR
52 leads
🎯
Why ROAS is a lying metric (and what to track instead)
Long-form counter-intuitive piece. High engagement, middle-of-funnel audience.
4,890 views
3.2% CVR
31 leads
💬
The 11-sentence cold email that booked 14 calls in 2 weeks
Tactical, shareable. High virality across LinkedIn.
3,720 views
5.4% CVR
24 leads
📊
Introducing our A-through-F grading system
Product-led post announcing the CORE framework. Top organic performer of the month.
3,110 views
7.2% CVR
22 leads
⚡
Quick wins: 5 negative keywords every SaaS should add today
Short, tactical. Designed to rank for long-tail.
2,840 views
2.1% CVR
6 leads
What we learned this month
Case studies beat educational posts 3:1 on conversion. Next month we're doubling down on case studies with named accounts and moving to 2 per month (from 1). We'll keep 1 tactical/quick-win and cut opinion-style posts unless they directly tie to a case we can point to.